OPI and Nicole by OPI Fall Collection​s Press Release

OPI Germany Collection

for Fall/Winter 2012

OPIembraces runway trends with the Germany Collection for Fall/Winter 2012.

Drawing inspiration from Berlin, an exciting new fashion hub that blends classic looks with the avant-garde, the collection’s twelve shades offer a mixture of vibrant color, urban-chic neutrals, and reds in variations from light to dark.

“Designers showcased rich colors and striking textures for fall,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The GermanyCollection beautifully complements these looks, with standout shades in various hues of red and burgundy – the season’s ‘new black.’ Sapphire, black olive and lime yellow are married with creamy neutrals in honey, taupe and nude rose.”

“The overall feel of the Germany Collection is elegance with an edge,” adds Suzi. “The varied palette of colors adds another accent to the list of special touches – think beadwork, paneling, fur and embroidery – that walked the runways during New York Fashion Week. Wearing these shades on fingers and toes is a great way to accessorize a range of looks for the season.”


Germany by OPI includes the following shades:  

Don’t Pretzel My Buttons A haute honey-beige that can always make you smile.
My Very First Knockwurst …and what a magical rosy-nude rendezvous it was!

Berlin There Done That A traveling taupe that’s seen it all. (Yep, that too).

Don’t Talk Bach to Me There’s nothing mellow about this sassy lime-yellow!

Nein! Nein! Nein! OK Fine! A bodacious black-olive? We say “Ja! Ja! Ja!”
Unfor-greta-bly Blue Everyone’s favorite Fräulein loves this über shiny blue.
Every Month is Oktoberfest Prost! Here’s to the prettiest plum in the Biergarten.
Suzi & the 7 Düsseldorfs The most beautiful bright purple of all.
Deutsch You Want Me Baby? A self-assured shade of shimmering red-orange.
Danke-Shiny Red You “Bitte” try on this ravishing ruby before it’s too late!
German-icure by OPIThe best burgundy shimmer in the business.
Schnapps Out of It!Shake off the blues with a shot of fall’s must-have mauve!

Germany Collectionnail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™Brush for the ultimate in application.

Germany by OPIwill be available August 8, 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer. 

OPI New Diamond Dust-Infused Designer

for Fall 2012

OPI releases two new high-shine hues – DS Indulgenceand DS Luxurious – to join the Designer Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color.

DS Indulgence, a radiant red-violet with a shimmering, golden finish, will launch along with DS Luxurious, a captivating coral-red with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled, highly-saturated, breathtaking colors.

“Red nails are the epitome of glamour, and this fall OPIis adding two dazzling reds to the Designer Series line,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With vivid color and intense shimmer and shine, these lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper, classic red look, while DS Luxurious incorporates rich auburn pigments.”

Designer Series by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

DS Indulgence and DS Luxuriouswill be available beginning September 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each Nail Lacquer. 

Nicole by OPI Launches

Five NEW Fall Shades

Exclusively at Target

Nicole by OPI announces five new nail lacquers to be sold exclusively at Target this fall. With richly pigmented formulas in shimmering shades of deep blue, gold, purple, mauve and green, these five hues can be worn as the ultimate accessory to the season’s hottest styles, from military-inspired jackets and heavier brocades to micro floral prints and leather.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” remarks Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “Not only do the shades add the final touch to runway trends, the shimmery finish adds elegance and depth to these trendy colors.

The five new lacquers include:

For Gold Times SakeGo on and try on this gold…
Iris My CaseBecause this purple is amazing.
Just Busta MauveYou will want to put on your dancing shoes to wear this one.
If the Blue Fits…This blue fits all!

Mer-Maid for Each OtherThis green is so hot it was made just for you!

 

Nicole by OPInail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new Target exclusive shades will be available August 2012 for $7.04 each at select Target locations nationwide and online at Target.com.

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

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Write by: Unknown - Thursday, July 26, 2012